Jack Benzaquen Founder of Duradry discusses his approach to building a CPG personal care brand.

Show Notes

Jack has 18 years of experience in the CPG sector, an MBA in finance and a track record of founding companies since he was 15 years old. Originating from Venezuela Jack discusses the obstacles he's faced building a brand in the USA as an immigrant. Duradry is experiencing great growth and Jack shares behind the scenes of the brand. We do a fun exercise that I found and adapted from @heyitsalexP on twitter where we break down the functional parts of a DTC brand and allocate points to determine the importance of each fraction.  If you want to give it a try here are the rules:

If I gave you 100 points to build your brand, how would you distribute them across:


Product market fit



Acquisition marketing

Retention marketing


Website experience



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