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Jack has 18 years of experience in the CPG sector, an MBA in finance and a track record of founding companies since he was 15 years old. Originating from Venezuela Jack discusses the obstacles he's faced building a brand in the USA as an immigrant. Duradry is experiencing great growth and Jack shares behind the scenes of the brand. We do a fun exercise that I found and adapted from @heyitsalexP on twitter where we break down the functional parts of a DTC brand and allocate points to determine the importance of each fraction. If you want to give it a try here are the rules:
If I gave you 100 points to build your brand, how would you distribute them across:
Product
Product market fit
Logistics
Talent
Acquisition marketing
Retention marketing
Brand
Website experience
Operations
Promotions
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