Are you ready for GA4? You will be after this bonus episode with Steve Lamar.

Show Notes

Google Analytics 4 (GA4) is the next generation of Google’s flagship analytics platform. GA4 replaces Universal Google Analytics (UA), which has been in use since 2006. Shopify will be among the first platforms to adopt GA4. The switch will provide Shopify merchants with more accurate data, better insights, and more features. GA4 also offers improved privacy controls and is more resistant to data manipulation. Ultimately, the switch to GA4 will provide Shopify merchants with a more reliable and informative view of their data.However, it’s not all sunshine and rainbows and there are a few things you need to understand about the implementation and differences between GA4 and universal analytics. Fortunately, Steve is an expert and guides us through the process in this special extra episode. @stevelamar

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